Thankfully, no more “disrupt”! No #disrupting Not!

Caption:: Prabeen: Thankfully, no more “disrupt”! No #disrupting Not! The word that itself a #headline that caught & captured the #imagination, changed many a #life & caught so many views! so #disrupting! Oops! Did I use so many disrupts!? Not disrupting!

But thankfully, no more “disrupt”! No! Not that much, not that more! At least not that flood! Years 2016 & 2017 mostly everywhere I saw the prefix disrupt+ words “disrupts” & “disrupting” not just in technology, markets & related, not just industry, but across the globe across areas. It was so general & common use! I’m not saying it’s in hibernation mode this year or dead.

I was not just overwhelmed by the overuse of “disrupt” but baffled as to the common knowledge & mine, & use, it was actually in the negative & not revolutionary/inspirational. Earlier that word I could hear/read only in political circles & functioning: disrupting Parliament/Sessions/Events; & then suddenly movement / ideology is disrupting etc.

Most disrupting (/ occurring) combination / terms / phrases:

disrupting policy (/market policy, govt…);

disrupting innovation, disrupting idea;

such & so technology disrupting

digital disruption (much more than earlier digital / business transformation)

disrupting trend

discovery & findings going to disrupt

 DICTIONARY meaning: Interrupt (an event, activity, or process) by causing a disturbance or problem.

>Drastically alter or destroy the structure of

>to break apart

>to throw into disorder

>to interrupt the normal course or unity of

>to throw into confusion or disorder

>to interrupt or impede

Origin:

Late Middle English: from Latin disrupt- ‘broken apart’, disruptus, from the common verb disrumpere.

(“to break or burst asunder”), from dis-, di- (“apart, asunder”) + rumpere (“to break”).

So why disrupt? Because it got a (new!) meaning to it:

To improve a product or service in ways that displace an established one and surprise the market.

That kind was definitely thought provoking & compelling almost any body and everybody using the buzz-word/catch-phrase prefix disrupt!

Is it safe to say “disrupt” the father of notion (if not common child), not just notion/s, but of all (disrupting) posts/articles/views/proposals/publications & ideas?

The rescuer, the insurance & guarantee of a disrupting one!

disrupt* -the father & mother of all disrupting ones. The AllMighty!

It was as if it was trash (forget even disrupting) if it didn’t contain the word/prefix “disrupt” itself!

For sure, the Cynosure. & Dinosaur! Oops! Did I just mention that!?

Whose brain child by the way?

It’s not about bucking the trend, not just buzzing, but disrupting!

The word that caught & captured the imagination, changed many a life & grabbed so many views! so disrupting!

Oops! Did I use so many disrupts!? Not disrupting!

Cheers!

~ Prabeen Kumar Pati

#disrupt, #disrupting, disrupt, #disruptive, #market, #technology, #policy, #parliament, #house, #event, #govt., #industry, #movement, #idea, #innovation, #dictionary, #trend, #ThoughtProvoking, #compelling, #catchphrase, #buzzword, #brainchild, #FatherOfNotion, #MotherOfAllDisruptions, #Headline, #OutOfBox, #Cynosure, PrabeenPati, #PrabeenPati

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s